About


Welcome to Polo Chronicle, this is a blog about Marketing and Digital Marketing because every brand is online, even if they don't want to be.

Here you will find many different resources -articles, studies, white papers, etc- within marketing -strategy, brand management, digital marketing, customer relationships, sales, market research, consumer behavior, product development, etc.

This blog is driven by Jaime Polo.
He owns a Master in Marketing Management at Esade Business School, Barcelona, and a Bachelor in Business Administration. He has experience in traditional marketing having worked for different companies within the FMCG industry.

Jaime was a member of the SEO team at Found, a London-based digital marketing agency. They worked with clients like Randstad and Canterbury of New Zealand.

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